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Hammock: A programming strategy in which a new or struggling show is placed between two currently popular shows on the schedule.
Jump the shark: Phrase coined in 1997, according to jumptheshark.com, to describe a defining moment at which a favorite television show has reached its peak, and can only subsequently decline; also describes the moment of decline for any pop culture reference. The phrase, used during the late 1980s (according to the Web site), refers to the actual moment in the ABC series Happy Days when the character Fonzie went water skiing and literally "jumped the shark."
On the bubble: Series or programs that have adequate ratings but are not consistent winners in their time slots and, as a result, have uncertain futures. Determining factors include the demographics to which they appeal and the advertiser interest in the show. For example, Fox's critically acclaimed comedy Arrested Development was on the bubble since its first airing.
Tent pole: In television programming strategy, the most popular show airing on a given evening. Examples include ER, which has been the tent pole of NBC's Thursday night for years, and Everybody Loves Raymond, which was the tent pole for CBS on Monday night. Networks will often schedule a new show either preceding or following a tent pole show to help establish the show with the audience.
Vertical integration: Process of one media company acquiring another media company elsewhere in the production process in order to produce and distribute content and product. Following the elimination of the Financial Interest and Syndication Rules (Fin-Syn Rules) in 1995, many large media corporations came together to form conglomerates, such as Walt Disney Studios buying Capital Cities/ABC, Viacom buying CBS, and General Electric acquiring NBC. In many of these cases the corporate parent has eliminated entire divisions or existing portions of companies, slashing staffs and costs in the process.
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