Imagine that you're on a cold call for a desirable job, and the only way you can communicate is through your resume. Put in your resume exactly how you've been "new and improved" through experience, education, and working in that very different field from the one you're now targeting. Having an employee with a wide range of alternative business experience may be appealing to an employer who is looking for broad thinking, flexibility, and a fresh perspective--especially in creative fields. By the same token, employers in creative fields may treasure more traditional corporate experience for its goal-setting, bottom-line profit mentality.
The top quarter of your resume is most crucial. The employer should know who you are and what you do within seconds of scanning your resume. Create a powerful headline that defines you and makes you distinctive. Immediately after your headline, draft a "skills summary" section that illustrates your hard-core skills and industry expertise and how is specifically matches the requirements of the position. Remember to customize your headline and summary each time you send out your resume.
Instead of expecting potential employers to make important connections and judgment calls about you, spell everything out for them. According to Monster.com, the average person spends a mere seven seconds scanning a resume, so tell them point-blank--and in no uncertain terms--what the benefits of hiring you would be. An ideal way to do this is to include a cover letter, which should sell yourself in a more specific way than your resume. The cover letter is your golden opportunity to be frank, friendly, and interesting. Don't send out a resume without one.
Also, it should go without saying that you always send your cover letter and resume to a specific, targeted person rather than a generic "Attn: Human Resources Department" title.
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