The guidelines are essentially the same whether you're applying for a regular, paid job or an internship (paid or unpaid). When you're applying for an internship, however, your reader's expectations are a little different. Your reader won't expect you to have as much experience in the field, for example, so it's okay to talk more about your academic background and campus activities. Also, since an internship is an opportunity for you to get exposure to and learn hands-on skills in a particular field or industry, it's fine to discuss your career goals and your own need for experience - something you wouldn't necessarily do in a letter for a regular job. You should be aware, however, that internships and other types of experiential education have become much more popular over the past several years, so the competition for any given internship is likely to be stiff. With this in mind, remember that you can set yourself apart from the competition by following many of the "sales pitch" strategies we suggest using in cover letters for regular jobs.
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