White Papers
Understanding Website Usage in Undergraduate and Graduate School Search
To be presented at the 2006 Symposium of Marketing for Higher Education
Kevin Mark Drexel, National Director for Higher Education, The Princeton Review
Thomas Huddleston, Vice President for Marketing, Communications and Admissions, University of Central Florida

Underfunded Enrollment Mandates: Or We Want More But Don’t Want to Pay For It
Authors:
Dr. Joseph Merante, Director of the Snowmass Institute for Integrating Strategic Enrollment Management
Kevin Mark Drexel, National Director for Higher Education, The Princeton Review
Dr. Tom Huddleston, Vice President, Admissions, Marketing and Communications, University of Central Florida

Research
2006 National Survey on Website Usage in Undergraduate and Graduate School Search
Grad. portion presented at NAGAP 2005 and full survey to be presented at AMA 2006
Kevin Mark Drexel, National Director for Higher Education, The Princeton Review
Thomas Huddleston, Vice President for Marketing, Communications and Admissions, University of Central Florida

Cool, Fringe and the Next Big Thing in Student Recruitment
Presented at 2006 Princeton Review National Client Conference and Marketing Symposium
Joseph Merante, Executive Director, Snowmass Institute for Integrating Strategic Enrollment Management

Best Practices
PRISM and Best Practices for Converting Online Inquiries into Applications
April, 2006 Webinar by Dr. Joseph Merante & Kevin Mark Drexel

The Magic of Multi-Channel Marketing
2005 Snowmass Institute on Integrating Strategic Enrollment Management
Presenter: Kevin Mark Drexel

Return on Investment (ROI) for Admissions Marketing and Technology.
Presenter: Eric Anderson

Building a Competitive Enrollment
2005 Princeton Review National Client Conference and Multi-Channel Marketing Symposium
Presenter: Tom Huddleston (VP, University of Central Florida)