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Overview

The successful conduct of business demands effective communication, and you can hone your skills and gain valuable new knowledge with a major in Business Communications. What’s the best way to communicate on the Internet? How do you effectively incorporate visual aids into a presentation? Answering these questions and many more will be part of your studies in Business Communications.


Speaking skills are of primary importance to a successful career in business. You’ll learn how to interview, make presentations, deliver a ceremonial speech, or explain a policy analysis. You’ll get practice in nonverbal communication, like visual aids, to underscore your points. You’ll analyze audiences in order to compose an appropriate speech for them. You’ll examine numerical data, such as survey results, and translate that data into helpful information. You’ll learn how to communicate policy changes to your employees and discover the best ways to use the Internet for the dissemination of information. You’ll learn how to communicate in a crisis and how to develop and maintain good public relations


You can apply most of what you learn in your Business Communications major to dealings with your own employees, co-workers, or the public. A major in Business Communications could greatly extend your career success.

SAMPLE CURRICULUM

  • Analyzing Audiences

  • Argumentation Strategies for Business

  • Crisis Communication

  • Managerial Communication

  • Managing Corporate Communication on the World Wide Web

  • Persuasive Speeches

  • Public Relations Management

  • Public Speaking

  • Speech Writing for Business

  • Team Building

  • Web-Based Communication


HIGH SCHOOl PREPARATION

A broad background in courses such as speech, English, psychology, and computer science is great preparation for your college career. Any business courses are obviously helpful, as well as statistics (you’ll be looking at a lot of data and learning to analyze it).